Brand Activation Event conducts Brand Activation campaigns of various brands as per their requirements. It is a part of Media branding course offered at CMA. The students of CMA plan this event as a part of their final project. Students are responsible for doing all the marketing, designing creative elements, promoting the brand and entertaining the guests on the activation event. The event takes place at PAF KIET City Campus.
The arrangement and the complete event strategy along with the results are counted as student’s performance in final project of Branding course. Multiple activities are performed to grab the attention of the consumers. Once the event is wrapped up the students also work on post event amplification. Brands such as Oye Hoye, Cornetto, Sooper, Surf Excel, Tang, and Dairy Milk, Pizza Point, Milo, Keenu, TUC have all been a part of this occasion.