18 Jun

Scope of Media & Arts

In Pakistan and around the world, the rise of content marketing and social media has given way to an urgent need of creative content. More than ever before, companies and organisations find themselves relying on their marketing departments, freelancers and agencies for making the most of sales opportunities.

Not just in sales, but media and arts has always been a medium of effective communication. Be it a social or public service message, an awareness campaign or a non-commercial promotion – audio and visual productions have proven to be the most memorable.


Art is a high growth field. It’s a several hundred billion dollar industry worldwide since media, art and design are all part of products, processes and presentations. Training for technical skills can be acquired from anywhere in the world, even online courses now. But what PAF-KIET College of Media & Arts strives for is to guide the mind towards the right direction, to spark new concepts and build creative conversations.

You may learn how to operate a software or hardware from tutorials but what you really need today is an idea that can drive change. Our Bachelors and Masters programs aim to provide interrelated competencies and conceptual expertise in a collaborative work environment.

We are affiliated with high standard institutions and have long-term ties with the industry. We regularly hold guest speaker sessions, seminars, mentoring sessions and workshops to facilitate our students.

College of Media & Arts prepares graduates for employment opportunities in:

  • Advertising firms
  • Print and news media
  • Tv channels
  • Broadcasting houses
  • Production houses
  • Design centers
  • Publishing companies
  • Architect firms
  • Animation studios
  • Internal design firms
  • Web design and app development firms
  • Marketing department of leading multinationals
  • Textile factories
  • Telecommunication

Graduates of this program would have the technical knowledge and intellectual skills that can lead them to pursue careers in the following areas:

  • Art Direction
  • Creative Direction
  • TV& Film Production
  • Motion Graphics
  • Special and Visual Effects
  • 2D and 3D Animation
  • Social media marketing
  • Digital marketing
  • Digital Imaging
  • Corporate Design
  • Freelance Project Management
  • Architectural Design
  • Visualization
  • Character Design
  • 3D Modelling and Lighing/ Shading
  • Web Design
  • Package design
  • Video Games Visualisation
  • Design Consultancy
  • Publishing & Editorial Design
  • Product Design
  • Advertising
  • Furniture Design
  • Photo Illustration
  • Fine Art Photography
  • Web Animation
  • Automotive Design
  • Visual Presentation
  • Industrial Design